How Cruise Lines are Targeting the Family Holiday Market

    Cruises are becoming increasingly popular as a holiday choice and millions of holiday makers world-wide enjoy the experience. In fact, large numbers go on a cruise not just once but regularly spend their holidays this way.

    Cruise 2011

    One particular sector of the cruise industry which is becoming hugely popular is in family cruises. Growing numbers of families are booking cruises every year and signing on for one of the hundreds of family deals that are on offer.

    The major attraction for families is that a cruise provides such excellent value for money. The price covers just about everything including meals, entertainment and a large variety of children’s activities, as well as accommodation and transport. Some deals offer free children’s places or large discounts for extra places in a cabin.

    The safety of the environment is also a key attraction for families. Parents can relax knowing the kids are well cared for by professional staff that supervise their activities and play time and keep them happily entertained. Families can choose to eat together or children can go to the kids’ dinners. Some lines provide beepers or two way radio devices for parents to be in contact with the kids at all times. Children get to interact with others the same age and engage in all the activities they love and parents are free to do their own thing.

    The cruise lines compete vigorously to attract bookings in the family market. Some offering cartoon character favourites and toys associated with Dreamworks, Nickelodeon and Fischer price and of course, with Disney Cruises, the name says it all. Other drawcard attractions are the kids clubs, waterslides, games arcades, sporting areas and cinemas.

    The extras on offer for family cruises are growing more inventive each year with the competition increasing between the cruise lines for the market. New ideas and unique offerings to attract kids, with every cruise line trying to outdo their competition, offers parents a wide variety of choices. Depending on the family idea of fun and ages of the children, activities can be chosen to suit any inclinations. For example, for sporting enthusiast families, Royal Caribbean Cruises have come up with a great selection including a surf simulator, rock –climbing, zip lines and ice-skating and also have a comprehensive code of conduct, well-spelt out for kids and adults alike.

    Kids are divided into age appropriate groups with tweens and teens having a little more freedom to come and go to their karaoke contests, toga parties and sporting challenges. Babies and tots are well catered for with toddlers’ splash pools and a range of babysitting services.

    There is certainly something for every family to enjoy and a marvelous selection of family cruise holidays to choose from. If you are considering your next holiday it is well worth having a good look at what’s on offer and start planning with the kids. With over a million children sailing on cruises every year, there must be something in it. Families in ever growing numbers are experiencing truly enjoyable, hassle free holidays, where every member of the family gets to have their own particular ideal time.

    I have spent the past 15 years in the travel industry. Today focused on promoting different ways of traveling, I'm in the process of creating few travel websites, which will be launched shortly. I have a great passion for travel and the travel industry. My goal here atTtripOutlook is to connect to other proffessionals in the travel industry and to exchange experience.

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