It has been said that imitation is the best form of flattery. If that is true, London is constantly being flattered by cities around the world trying to emulate what we do best here: the club scene. No matter where you go, other cities are paying attention to what’s happening in the English capital so they can try to recreate the same thing in their locales. Some do it better than others. John Moore from Velvet PR comments, “We have seen some of our best London Clubs mimicked across the Globe as far as Shanghai, though they capture the interiors, they cannot copy the people and culture which is unique to London”.
So what is it about the London club scene that is appreciated the world over? It is not just one thing. We cannot point a finger at a particular genre of music and say that is the key. Nor can we pinpoint a certain kind of atmosphere, décor, pricing structure, or anything else. What makes the London club scene so enviable is a limitless combination of variables local clubs in the capital that seem to be able to put together in perfect combinations. It is as indescribable as it is esoteric.
In an attempt to explain the popularity of the London club scene, we offer you four reasons the world tries to emulate what we do so well here:
New York City has long been considered a melting pot in terms of the worldwide cultures that find a home in America’s largest city. However, when it comes to nightclubs and music, the leader in diversity is clearly London. Every kind of music imaginable can be found in clubs of all sizes – some located on popular, well-lit streets and others tucked into hidden spots in dark alleys and industrial districts.
The diversity of London’s club scene accomplishes a number of things. First, it gives club goers so many choices that it would be impossible to cover everything – even and given a full year. So many choices broaden the horizons of anyone willing to step outside a comfort zone to try something new. What’s more, diversity makes London a welcoming place to try new things among club owners and entertainers. If you cannot try it here, there is no place you can try it.
There are some places in the world where people are not free to be themselves. Whether there are strict social codes or even laws on the books, some major global cities would never be accepting of the type of club environment we have here. In London, however, every club owner, entertainer, and patron is free to be. Such freedom removes inhibition and encourages expression.
Why is this important? Because of the purpose of the nightclub. After a long day of hard work and conformity to the system, club goers want the opportunity to unwind, relax, and be uninhibited. Moreover, because this means different things to different people, having the freedom to be uninhibited in whatever way suits you make it easier to relax and unwind. This is one of the things we do best in London.
Culinary arts students know that sometimes you just have to make a mess in the kitchen to create a true masterpiece for the plate. The same can be said in the nightclub business. Establishing and building a successful club can be messy at times, but it seems as though the best clubs in the world are the direct result of a lot of messiness along the way.
The idea of being messy also extends to the nightly experience that patrons enjoy. So what if everyone is not dressed in gowns and suits sipping champagne? It’s okay to bump and grind while holding a beer in your hand, knowing full well some of that beer will end up on you. That’s part of the excitement of the nightclub. And, by the way, sometimes the music can get messy to. That’s why we love it.
Lastly, and perhaps most importantly, is the fact that, in London, there is no such thing as a ‘typical night’. Our club scene is one that is full of surprises. You may go out with friends expecting to hit the new rave club that just moved in on the other end of your area, only to find yourselves drawn in in by the soulful sounds of a blues club you pass along the way. Alternatively, you may not know what you want when you head out for the night. You and your friends may prefer to just wander until you hit the right party.
The London club scene sets the standard everyone else tries to follow. Next time you are feeling like the club experience is getting a bit dour, remember that few other cities in the world compare to the English capital. There are many great reasons we love the London club scene, reasons causing other cities to imitate what we do.